Projects

CLIENT

Aanchal Interactive

Projects

Brand Identity Creative design

Activities

Logo, stationery, brochure, folder, insert sheets, Power Point templates, website design and development

THE BRIEF

The company deals with security products / CCTV’s and has been in existence for a good number of years but never gave importance to the projection of their company. As a result their first exercise was to revamp the basic branding activities through a change in the creative design that gives it a fresh look and feel

what we did

The client was primarily dealing with the B2B segment. As a result, majority of their customers hailed from the medium to large corporate houses

Formerly, they had a rather disintegrated approach to their design philosophy, where it did not convey a unified language to their audience. Besides, they were not a BRAND but another company dealing with security system products

We first completed their logo by slightly altering the look and feel. Once this was completed from the logo we derived the corporate colours and carried it forward to all the other collaterals and mediums

The impact

The design presented a renewed look and feel. It spoke a single language across all communication platforms. We delivered the look of a young and vibrant company that was providing good technology products with a professional approach. Overall it had a corporate feel. They were going ahead with getting investors on board to expand their business.